Google has already confirmed its most popular searched-for terms of 2014, and now YouTube has released its own data regarding the content we search for on the site. We know that Google attracts over 12 Billion searches per month, and as the second largest search engine in the world, YouTube searches are also well into the billions, although the site still hasn't released the actual figure.
So, what keywords and key phrases are we searching for on the world's biggest video site? According to YouTube, the following 7 keyword terms were the most searched for in 2014. We've added the amount of results returned for each individual keyword (correct as of the date of this post):
- Music (236 Million)
- Minecraft (44.3 Million)
- Movies (17 Million)
- Drake (12.2 Million)
- Beyonce (13 Million)
- Frozen (11.7 Million)
- Happy (58.7 Million)
No great surprises there, although we'd have put money on 'Frozen' being a little higher up in the rankings. These are also probably the shortest-tail keywords available, and as such, are so generic that users are very likely to add specific keywords until they narrow the results down to what they need.
Most Popular Keywords on YouTube: Minecraft
Although 'Music' is the most subscribed to YouTube channel with 87 million subscribers, 'Minecraft' is far and away the most searched for keyword in the gaming vertical. It's also one of the most popular topics for creators to produce content for, whether that's a walkthrough, a review, a tutorial, or a parody. In 2014 alone, 10.6 Million videos pertaining to 'Minecraft' were uploaded to YouTube, generating 26.5 Billion views between them. That's around an average of 2,491 views per video.
In 2014, 10.6 Million Minecraft themed videos were uploaded to YouTube, generating 26.5 Billion views between them
Why is Minecraft - and gaming - so incredibly popular with both YouTube creators and viewers? A recent report from Google itself states that gaming has broken beyond the teenage boy demographic, and is one of the view categories on YouTube because it delivers both engagement and reach - a winning combination for creators, marketers, brands, and advertisers.
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